Ever wonder how your competition grew their business and keeps kicking your butt when you have an equal or better product or service? You might think putting in more hours and seeing as many potential clients as possible may be the answer because nobody’s gonna outwork you! You might see success until the work-life imbalance kicks in. How about your goals? Are they even rooted in reality and how do you know if you are winning or losing if you can’t quantify your actual potential?
I can relate because that was me before I was exposed to and utilized the Six Knowledge Torches in this book that led to the creation of Your Unicorn Client Acquisition Process.
