In this episode of the C4G Success Podcast, John A. Kailunas II and Kevin Berwald discuss the New Perspective Client Sales Cycle, an 11-step process designed to enhance sales effectiveness. They explore the importance of sales training, the distinction between client processes and sales cycles, and the structure of the sales cycle, which includes setting the stage, engaging clients, and closing the loop. The conversation emphasizes the need for customization in sales strategies and the potential for significant business growth through effective implementation of the sales cycle.
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